Thursday, 30 April 2020 16:53


Written by Oro TIPC

The Cagayan de Oro Trade and Investment Promotions Center (Oro-TIPC) launched a free virtual Mentoring and Coaching Program on e-Commerce and Digital Marketing for micro, small and medium enterprises (MSMEs) and exporters on 28 April 2020, with follow through mentoring sessions in May.

Resource person, Janette Toral ( took participants on a detailed virtual tour of e-commerce strategies and digital marketing approaches for business survival, resilience, and recovery, web presence creation, online payment acceptance, logistics and fulfillment options, digital marketing approaches,  and business model tweaking.

Ms. Toral is the e-commerce advocate behind A certified e-commerce, digital marketing and branding trainer and coach, she was touted by Business World as the "Mother of e-commerce" having been instrumental in crafting the Philippine e-Commerce Roadmap.n